The Minister of Information and National Orientation, Mohammed Idris, says the Tinubu Administration recognises Nigeria’s advertising and creative industries as key drivers of economic growth, job creation and innovation.
The minister said this in a statement issued in Abuja on Thursday by his Media Aide, Rabiu Ibrahim, reaffirming the Federal Government’s commitment to policies that will help the sector thrive.
Idris spok on Thursday at the Advertising Industry Colloquium (AIC) 4.0, organised by the Advertising Regulatory Council of Nigeria (ARCON) in Lagos.
He was represented by the Director-General of the Voice of Nigeria (VON), Jibrin Baba Ndace,
According to him, the Federal Government, under the leadership of President Bola Tinubu, recognises the strategic importance of Nigeria’s creative and advertising ecosystem to national development.
“Our administration is implementing bold reforms to build a competitive digital economy capable of creating jobs, attracting investments and positioning Nigeria as Africa’s innovation hub.
“Nigeria’s expanding digital economy, supported by over 170 million active telecommunications subscriptions and ongoing broadband infrastructure projects, has created new opportunities for advertisers, content creators and digital entrepreneurs,” he said.
The minister described advertising as an industry that goes beyond promoting products, saying it shapes culture, drives economic activity, supports businesses and strengthens national development.
He stressed the need for a balance between innovation and regulation, noting that digital platforms and Artificial Intelligence must be supported by responsible governance.
“Effective regulation is not an obstacle to growth; it is the foundation for sustainable development.
“A transparent and forward-looking regulatory framework builds investor confidence, protects consumers and promotes fair competition,” he said.
Idris also urged industry stakeholders to embrace innovation while protecting creativity, ethics and intellectual property.
He said that the government would continue to work with ARCON and other stakeholders to position Nigeria as Africa’s leading hub for responsible advertising, creative excellence, and digital innovation.(NAN)
