Money alone cannot deliver film success, says producer

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 A film producer, Mr Viyon Awhanse, says financial resources alone do not guarantee film success, stressing that vision, discipline and commitment remain the real drivers of excellence.

Awhanse, Chief Executive Officer of the Badagry International Film Festival (BIFIF), said this in an interview with the News Agency of Nigeria (NAN) on Thursday in Lagos.

According to him, money can fund production but cannot replace vision, discipline or passion.

Awhanse served as Production Head, Transport and Logistics, for My Father’s Shadow.

He said the film’s success was driven by intentionality and the commitment of the entire production team.

NAN reports that My Father’s Shadow emerged among the biggest winners at the 2026 Africa Magic Viewers’ Choice Awards (AMVCA).

Awhanse is a film and television producer, director, media fixer and founder of the Badagry International Film Festival.

He said everyone involved agreed to channel available resources into delivering a quality production rather than pursuing personal gain.

“We made a collective pact not to consume the budget for personal gain but to invest every ounce of it into the screen.

“We chose to let the work speak for itself.

“Having seen our efforts recognised at BAFTA, Cannes, Sundance and the AMVCAs, I know my more than 20 years in the industry has not been in vain.

“To those who think filmmaking is not a real job, our achievements provide the best response.

“Success is not a fluke. It comes from developing one’s craft and choosing professional ethics over shortcuts,” he said.

He urged practitioners to uphold professionalism and transparency in all productions.

According to him, excellence comes when filmmakers focus on contributing value instead of seeking personal benefits.

He said every production comes with challenges requiring creativity, teamwork and practical solutions.

“When we work with transparency and intentionality, the world and international film festivals take notice.

“We have a responsibility to elevate the industry. We can and must do better,” he said.

Awhanse urged producers to remain committed to industry growth and continuous professional development.

He also urged producers to prioritise the welfare of production crews.

He thanked producers Funmbi Ogunbanwo and Rachel Dargavel for their confidence in the production team.

He also appreciated We Are Fatherland, writer Wale Davies and director Akinola Davies Jr. for their collaboration.

NAN reports that My Father’s Shadow has received recognition at BAFTA, Cannes, Sundance, Chicago and Palm Springs film festivals.

The film also won multiple awards at the 2026 AMVCA, including Best Movie, Best Director, Best Writing, Best Score and Best Sound Design.